Pura Luxe is a non-toxic amino acid-based smoothing treatment.
Did you know that one of the main ingredients in traditional keratin treatments is formaldehyde?
Many stylists have stopped offering these services because they are harmful to both them and their clients. But if you have unruly, hard-to-manage hair, what are you supposed to do? Well in steps Pura Luxe, the non-toxic keratin made up of natural proteins and aromatic essential oils that penetrate and protect the hair.
Now I know this may be hard to believe that you can achieve straight frizz-free hair without any harsh chemicals but it does just that by working from the inside out. Traditional keratin treatments fill the gaps of the hair strands in order to straighten but the Pura Luxe treatment actually goes into the internal textural structure to alter the hair.
What are the benefits of the Pura Luxe treatment?
One of the major benefits of this treatment is that it is completely customizable. That means not only can each person get a different formula but someone with multiple textures can get the right treatment for each section of their hair. Because Pura Luxe is customizable it is a great option for a variety of people, ranging from someone who just wants to manage their frizz to someone who wants to smooth out their curls and have soft shiny hair.
This non-toxic treatment lasts anywhere from 4-6 months depending on how resistant the hair type is. The best part is that it is very easy to maintain; the aftercare is to avoid shampoos that have sulfates or keratin in them. To guarantee the hair stays soft and shiny it’s recommended to follow up with a deep conditioning mask once a week.
A Pura Luxe treatment in the salon takes about 2-3 hours and unlike traditional keratins, there is no downtime, the hair can be washed immediately afterward. For those who color their hair, it doesn’t affect the color and the hair can be colored any time after the treatment. If this sounds like something you’ve been looking for, book your appointment today!